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Data protection

Daimler appreciates your interest in the company and its products and your visit to this website. Your privacy is important to us and we want you to feel at ease when visiting our site. The protection of your privacy when processing your personal data is an important concern to which we pay special attention in our business processes. Personal data collected during visits to our web pages are processed by us according to the legal provisions governing data protection as valid for the countries in which the web pages are maintained. Furthermore, our data protection policy complies with the Data Protection Code of Conduct applicable company-wide for Daimler.

Daimler Data Protection

Daimler websites may contain links to websites of other providers to which this Data Protection Code of Conduct does not yet extend.

Collection and processing of personal data.

If you visit our website our web servers save information as standard, including about the browser and operating system you use, the website from which you are visiting us, the date of the visit and for security reasons, e.g. in order to detect attacks on our websites, and for the duration of seven days the IP address allocated to you by your Internet Service Provider. With the exception of the IP address, personal data are only stored if volunteered by you, for example, in the context of a registration, a survey, a contest or in execution of a contract.

Use and disclosure of personal data and purpose specification.

Daimler will only use your personal data for the purpose of technical administration of the web page, customer administration, product surveys and marketing, and only to the extent necessary in each specific case.

We will only disclose your data to governmental authorities in cases where it is required by national law. We oblige our employees, agencies, and retailers to respect confidentiality.

Freedom of choice.

We would like to use your data to inform you about our products and services and where applicable request your opinion. Naturally, your participation is completely voluntary. Should you not consent, you can inform us at any time so that we can specifically prohibit the use of your data accordingly. Please refer to the respective website for further instructions.

Newsletters.

You may be able to subscribe to newsletters on our website. The data given when registering for a newsletter are only used for sending the newsletter unless you agree to a further use. You can end the subscription at any time via the unsubscribe option in the newsletter.

Daimler AG central access service.

With the Daimler AG central access service you can register with all the websites and applications of the Daimler Group and their brands that use this service. You can call up the terms of use of the central access service of Daimler AG here:

Terms of use of the central access service of Daimler AG

Social plugins.

Daimler uses what are known as social plugins (hereinafter referred to as buttons) of social networks such as Facebook, Twitter and Google+. During your visit to our website these buttons are deactivated as standard, i.e. without any action on your part they do not send any data to the respective social networks. Before you can use the buttons you must activate them with a click. The button remains active until you deactivate it again or delete your cookies. You can find more detailed information on cookies in our cookie notes.

Following activation a direct link with the server of the respective social network is established. The content of the button is then transferred directly from the social networks to your browser and integrated into the website by it. Following activation of a button the respective social network can already collect data, irrespective of whether you interact with the button. If you are logged-in to a social network it can match your visit to this website with your user account. A social network cannot match a visit to other Daimler websites before you have also activated the corresponding button there. If you are a member of a social network and do not want it to link the data collected during your visit to our website with your stored membership data, you must log out of the respective social network before activating the buttons. We have no influence on the extent of the data which are collected by the social networks with their buttons. For information on the purpose and extent of data capture and the further processing and use of data by the respective social networks, as well as your rights in this regard and setting options for the protection of your personal privacy, please refer to the data protection information of the social networks in question.

Cookies

You can find information on the cookies used by us and their functions in our cookie notes.

Evaluation of usage data & interest-rel. information.

We use Adobe Analytics products in order to be able to detect visitors´ preferences and particularly popular parts of our internet offer. This enables us to provide content that is more accurately suited to your needs, and in so doing improve our service.

We also use what are known as retargeting technologies in order to be able to show you content matching your interests and requirements on Mercedes-Benz websites of Daimler AG, Mercedes-Benz Bank AG, Mercedes-Benz Accessories GmbH, and authorised sales and service partners, (hereinafter referred to collectively as “Mercedes-Benz websites”). Your interest in our products and services is stored in cookies to this end. These cookies are processed during a visit to Mercedes-Benz websites. This takes place in an anonymised fashion, i.e. you cannot be identified through retargeting. Stored cookies are also shared with our financial services partner.

If you do not want Daimler to collect, save and analyse information on your visit and if you do not want to receive information on Mercedes-Benz websites in line with your interests either you can object to this at any time for the future (opt out).

An opt-out cookie is set in your browser for technical implementation of this rejection. This cookie serves exclusively to assign your rejection. Please note that for technical reasons an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies or use another browser or another end device you must opt out again.

Click here in order to set the opt-out cookie

User-based information (targeting and retargeting).

We also use what are known as retargeting technologies in order to be able to match our online marketing (e.g. banner advertising) more specifically to your requirements and interests on the websites of our retargeting partners (Salesforce DMP, Adobe Target, Flashtalking, Google Adwords, Google Doubleclick and Vivaki). Your interest in our products and services is stored in cookies to this end. These cookies are processed and used when visiting other websites which cooperate with our retargeting partners, in order to be able to provide you with information related as closely as possible to your interests. This takes place in an anonymised fashion, i.e. you cannot be identified through retargeting.

If you do not want Daimler and its retargeting partners to collect, save and analyse information about your visit, or to match banner advertising to your interests, you can reject this at any time for the future (opt out).

An opt-out cookie is set in your browser for technical implementation of this rejection. This cookie serves exclusively to assign your rejection. Please note that for technical reasons an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies or use another browser or another end device you must opt out again.

Safety.

Daimler uses technical and organisational security measures in order to protect the data we have under our control against manipulation, loss, destruction and against access by unauthorized persons. Our security procedures are continually enhanced as new technology becomes available.

Freedom of information.

Upon written request, Daimler or its representatives will inform you by letter without delay whether and what personal data are stored by us as defined by applicable legislation. If you are registered as a user, you have the option of viewing, deleting or amending your personal data yourself. Where - despite our efforts to store accurate and current information - incorrect information is being stored by us we will correct the information at your request.

If you have any questions regarding the processing of your personal data, please contact our Chief Officer Corporate Data Protection, who, together with his team, is also available in case of requests for information, suggestions and complaints.

Chief Officer Corporate Data Protection:

Dr Joachim Rieß
Daimler AG
HPC 0518
D-70546 Stuttgart
Germany